When we hear the word “branding,” many people think it simply means the same thing in every context. But “personal brand” and “branding” are actually two completely different concepts.
If you understand the difference correctly, both your business and your individual personality can grow together in a powerful way.
What Is Personal Branding?
Personal branding is the process of creating and managing the image or impression people have about you — your personality, values, skills, and the way you present yourself online and offline.
It’s basically the reputation you build intentionally.
In short — your personal brand is what people say about you when you’re not in the room
What Is Branding?
Branding is the process of creating a unique identity for a business, product, or service — one that helps people recognize, trust, and remember it.
It’s not just about having a logo or name — it’s about the entire experience your customers have with you